Measure engagement rate, post value, and income potential. Test assumptions for reach and sponsored pricing. Make better creator deals using consistent performance signals today.
This form uses three columns on large screens, two on medium screens, and one on mobile screens.
Total Interactions = Likes + Comments + Shares + Saves
Engagement Rate by Followers = (Total Interactions ÷ Followers) × 100
Engagement Rate by Reach = (Total Interactions ÷ Reach) × 100
Engagement Rate by Views = (Total Interactions ÷ Views) × 100
Weighted Interactions = (Likes × Like Weight) + (Comments × Comment Weight) + (Shares × Share Weight) + (Saves × Save Weight)
Weighted Engagement Rate = (Weighted Interactions ÷ Followers) × 100
Feed Value = ((Followers ÷ 1000) × Base CPM) × (1 + Engagement Rate × Bonus Rate) × Brand Fit Multiplier
Final Value = Feed Value + Usage Rights Fee + Link in Bio Fee + Exclusivity Fee
Monthly Income = Mid Post Estimate × Sponsored Posts per Month
| Creator | Followers | Likes | Comments | Shares | Saves | Reach | Views | Estimated Mid Value |
|---|---|---|---|---|---|---|---|---|
| Creator A | 25,000 | 1,200 | 85 | 45 | 120 | 9,500 | 14,000 | USD 518.25 |
| Creator B | 60,000 | 2,400 | 160 | 90 | 260 | 24,000 | 35,000 | USD 1,135.60 |
| Creator C | 120,000 | 4,600 | 320 | 150 | 410 | 52,000 | 68,000 | USD 2,062.40 |
It estimates Instagram engagement rates, weighted interaction quality, sponsored post pricing, monthly income potential, story value, reel value, and campaign bundle value.
Use follower-based engagement for broad comparisons. Use reach-based and view-based rates when campaign delivery matters more than audience size.
They often show stronger audience intent than likes. Many marketers treat them as deeper engagement signals during creator evaluation.
No. It is a structured estimate based on inputs, assumptions, and pricing multipliers. Real deals vary by niche, country, season, and demand.
There is no universal cutoff. Smaller creators often show higher rates, while large accounts may still perform well with lower percentages.
Yes. The calculator separately includes story CPM and reel CPM inputs, so you can estimate those placements more realistically.
Those terms add business value beyond posting alone. Brands commonly pay extra when they want extra rights or category protection.
Yes. The outputs, graph, and exports help compare creators, prepare quotes, and explain assumptions during campaign planning.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.